Revolutionizing Video Editing: A Candid Conversation with Vedant Maheshwari, CEO of

Revolutionizing Video Editing: A Candid Conversation with Vedant Maheshwari, CEO of

In the dynamic world of video content creation, innovative minds seek to address the obstacles faced by creators globally. Today, we're thrilled to have Vedant Maheshwari, the CEO of, on board to share his journey, challenges, and vision.

What inspired you to start this particular venture?

Vedant: Indeed, a pertinent question. The inception of this venture traces back to a real-life problem I encountered on a grand scale. Before founding, I was involved in an initiative akin to India's version of TED Talks. We created original content in ten languages and I was responsible for distributing it across various social media platforms. Over time, we were generating more than 30 pieces of video content every week, which was being managed by a team of 30 people. The task became monumental; managing such a large team brought about operational inefficiencies. When I moved on from the organization, I reflected on this challenge. I believed that if we had faced this problem, it's likely other organizations around the world face it as well. Not everyone has the resources to employ a large team of editors and social media managers. This prompted the idea - could we use AI to automate all this manual work? From conversations with video creators, it was apparent that the editing process was a pain point for many. This helped us identify a real opportunity in automating this cumbersome manual work, leading to the birth of our venture.

What milestones has your startup achieved since its inception?

Vedant: It's been an absolutely exhilarating journey, especially given the recent AI wave that has taken over the world. We've been able to accelerate our business globally. Some notable achievements include attracting users from every country in the world, without any paid marketing. Over 195 countries have signed up and used our product. In less than nine months, we have seen over 600,000 users. We also achieved over 1.5 million dollars of annual revenue, all organically. The best part is that customers discover our product through referrals, creating a strong momentum for us.

What is your long-term vision for the company?

Vedant: That's an insightful question. We are witnessing two key trends - the prevalence of video content on social media, and an increasing number of people embracing content creation. We foresee a radical shift where nearly all social video content will not be edited by a human, but by AI. This AI would be smart enough to understand the engaging parts, the dull segments, and areas requiring human intervention. We envision a future where AI reduces the size of content teams, increases work efficiency, and revolutionizes social publishing. Our goal is to completely transform how content teams across the world operate by leveraging AI.

Vedant's vision for illuminates the exciting possibilities for video content creation and AI. His profound insights into the sector's problems and his innovative approach to providing a solution showcase the potential of AI to revolutionize industries. We eagerly look forward to what the future holds for Vedant and